About Jose

Hey, I'm Jose Luis !

Your local life insurance specialist in El Paso — helping families protect what matters and plan for a confident retirement since 2005. 

My story

Trusted guidance, built on experience

I began my journey in insurance back in 2005 and have had the honor of learning from industry leaders. My passion is helping others — whether that’s by securing the right policy or building lasting relationships.

Born and raised in El Paso, TX, I earned an engineering degree from Notre Dame, but my passion for helping others is what led me to insurance — and I haven’t looked back since.

Today I work as an independent specialist focused on life insurance and tax-free retirement strategies. Every plan starts with listening — your family, your timeline, and what peace of mind looks like for you. 

How I work

Values that guide every consultation

Consultation-first

No quote-shopping pressure — just a conversation about what your family actually needs.

Local and personal

El Paso roots, one-on-one guidance, and a specialist who picks up the phone.

Clear and honest

Engineering-trained clarity — options explained in plain language you can act on.

Long-term focus

Protection and income strategies designed to grow with your goals, not a one-size template.

Let's talk about your family's plan

Whether you’re protecting loved ones or exploring tax-free income strategies, I’d be honored to support you on the journey.